• New Zealand Health Products
    Baby   Formula
    from grass fed cows
    in beautiful New Zealand!
  • Health Products
    No GMO!
    No Growth Hormones!
    NO Corn Syrup or flavorings!
    Just honest goodness!
  • Pure Direct Colostrum and Manuka Honey
    Colostrum &
    Manuka Honey
    for Young and Old!
    A Glass of Goodness a Day!
  • Hug-Me Baby Formula
    New Zealand
    this video is all about us.
    We have a proud culture of innovation.
    Where resourcefulness is in our DNA.
    New Zealand has long been considered a land of innovation
    in the area of food, nutrition and human health. Evidence of
    this proud tradition can be found as far back as 1904 when
    a small baby food manufacturing company was formed in
    Bunnythorpe, New Zealand to supply dried milk powder
    to the United Kingdom. That New Zealand company was
    Glaxo, the forerunner of the present day multinational
    pharmaceutical giant GlaxoSmithKline, or GSK.

Products


Our scientifically formulated nutritional formulae are designed for optimum health

Hug-Me Newborn

A special formula for Baby, Newborn to 6 months of age. Provides Baby with all the required nutrients

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Hug-Me Follow On

For growing infants from age 6 to 12 months. Contains a balanced Whey to Casein ratio.

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Hug-Me Toddler

Toddler formula for age 1 to 4 years, delivers a nutritionally complete and balanced blend of vitamins, minerals and amino acids.

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Colostrum and Manuka Honey

Colostrum & Manuka Honey

Nature's Precious Gift - Colostrum supplies immune and growth factors along with a perfect combination of vitamins and minerals to ensure health and vitality.

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About Us

Pure Direct is passionate about bringing you a superior product. Pure Direct International Ltd is currently located in the beautiful city of Auckland, New Zealand.

The company strictly follows the World Health Organization (WHO), UN Food and Agriculture (FAO) and the American Academy of Pediatrics recommended nutritional supplements standards and China's infant food standards, inspection and quarantine.

Pure Direct's philosophy
We believe that everyone has a right to good health and happiness.
We have a philosophy of focusing on health and to promote proper nutrition to combat health problems in young to older citizens.
Our corporate culture believes in treating all our partners and customers with great respect. This, we believe, is beneficial to everyone.

  • A friend recommended Hug-Me and it has made a huge difference. It fills our baby's needs perfectly. She has been doing well and has been gaining weight normally.

    Christina Moller

  • We have a much happier baby after switching to Hug-Me. She is no longer a fussy, crying baby. Now when she is awake she is calm and smiling which makes for much happier parents! I would definitely recommend this formula

    Anika Timmermans

  • My 82 year old father loves Pure Direct Colostrum & Manuka.
    He puts it on his cereal in the morning and he says he fells more energy during the day.

    Caroline Peters


Colostrum & Manuka Honey

Nature's perfect gift

Colostrum & Manuka Honey is a tasty blend of two legendary health supplements designed to enhance the health and quality of life of both young and seniors.

COLOSTRUM:
Ever since antibiotics became widely available in the 1940s, antibiotics have been hailed as wonder drugs-magic bullets able to eliminate bacteria. However, each passing decade brings more resistant strains of harmful bacteria and viruses immune to these magic bullets.

We are at the end of the antibiotic miracle age and it’s time we got back to basics and listened to mother nature. She has always been there for us and has just the answer to defeat this growing onslaught of mutant viruses and bacteria. That answer is called: COLOSTRUM

Bovine colostrum from pasture-fed cows contains immunoglobulins specific to many human pathogens. Before the development of antibiotics, colostrum was the main source of immunoglobulins used to fight infections.

In fact, when Albert Sabin made his first oral vaccine against polio, the immunoglobulin he used came from bovine colostrum. When antibiotics began to appear, interest in colostrum waned, but, now that antibiotic-resistant strains of pathogens have developed, interest is once again returning to natural alternatives to antibiotics.

MANUKA HONEY:
Manuka honey has natural anti-biotic properties which suppress harmful stomach bacteria such as Clostridium. It may also help with Irritable Bowel Syndrome and Irritable Bowel Disease. Manuka Honey also has been known to stimulate immune cells via TLR4. It has been known to inhibit the growth of STREP Bacteria responsible for sore throats and plaque in the mouth which causes gum disease and tooth decay. Manuka Honey also contains Glycogen – Needed for essential bodily functions during sleep and the Honey and Milk Components which assist in the release of Melatonin which is necessary for deep sleep.

For Young people Colostrum Manuka Honey has even further advantages. The Manuka Honey component acts as a natural, healthy and tasty anti-inflammatory which helps recovery from all those tiresome athletic and sports injuries. It has been known to act as a tonic and energise exhausted bodies and has even been known to help re-energise people suffering from Chronic Fatigue Syndrome.

For our seniors suffering from insomnia, loss of stamina, digestive problems, recurring colds and flu’s and tooth decay, Colostrum & Manuka Honey may provide natural defences to combat these ailments.

It Really Is For Everyone!

Colostrum & Manuka Honey comes in a 500g container with screw top lid.
Directions: Put 2 level scoops into 50mls of water.
Shake or stir well to dissolve thoroughly.
Can also be mixed with fruit juice or sprinkle on breakfast cereal.

Our Team

We are dedicated to produce innovative and healthy products for your family

John Main Managing Director

John has 30 years experience in the health food and supplement business and aims to maximize employees and customers values by growing the business into a world class company based on exceptional products.

Wenshan Li Marketing Director

Wenshan is responsible for marketing our products and forming relationships with distributors. We are excited to have his expertise available to us.

Barry Wagener Food Technologist

Barry is an energetic and talented Food Technologist who also brings many new ideas to the table. He is currently working on new products with Diane.

Christian Yunis Web & Graphic Design

Christian brings a wide range of experience with him from overseas. You are looking at his work right now! He is involved in packaging and advertising material.

Contact Us

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